About MackRobertson
MackRobertson exists because beach-gear buying advice was drowning in recycled spec sheets and listicles written to rank, not to help. We took the opposite bet: publish the math, link the sources, and let the data pick the winners.
What we do differently
- GearScore™, in the open. Every product is scored 0–100 by a published formula with published weights — see the full methodology, version history included. No editorial overrides, no sponsored placements.
- Every matchup, computed. We auto-generate a spec-by-spec head-to-head for every product pair in a category — 0 products, 294 comparisons, each with a declared winner.
- The community’s voice, sourced. Our product pages quantify what real beachgoers and anglers say across forums and Reddit, with every count linked to the original threads — including criticism of products we score well.
- Honest about limits.We don’t pretend spec analysis is lab testing. What we don’t do yet is on the How We Test page, in plain language.
What’s on the site
Scored reviews across 0 gear categories, buyer-specific best lists, head-to-head comparisons, free calculators and a wind & anchor helper, how-to guides, news, and profiles of our coastal experts.
Who writes MackRobertson
MackRobertson is published by the MackRobertson Editorial Team. Rather than dress the site up with invented bylines, we’re upfront about how it’s actually made: specifications are researched from manufacturer and authoritative retailer sources, scored by the published GearScore formula, and the editorial voice — verdicts, pros and cons, community summaries — is written and reviewed by the team against our editorial standards. When we get something wrong, we fix it and say so.
How we make money
Right now, we don’t — MackRobertson carries no affiliate links, ads, or sponsorships, and nobody pays us to rank or recommend anything (how we’re funded). If we add clearly marked affiliate links later, they still won’t have any input into a score or ranking — the formula doesn’t have a field for them.
Contact
Corrections, questions, partnership inquiries: editors@mackrobertson.com. Verified corrections are applied to the dataset, which recomputes every affected score automatically.